What will your company logo look like?

An exciting part of starting your own business is imagining your company name, seeing it on your door sign and on your business cards, and hearing it used in conversation. It sounds easy enough but developing your business name and identity is a time consuming, specialist job. Get it right and your business prospects improve but get it wrong and you risk looking unprofessional and failing to attract the right clients. Supported by our Business-in-a-Box package you can be sure that your new business identity will work for you and your business.

 

What’s in a name?

You probably already have some ideas but there are a number of things worth considering. What do you want your name to say to people, does it correctly reflect the nature of your business? Think about the length of the name, can it be abbreviated and how will it work on your logo and marketing communications. Then there is your competition, you don’t want to be confused with another similar business – nor do you want to have the same name as a business in the financial sector.

Our creative teams will enjoy working with you on this, coming up with some ideas based on your business plan, helping with some keywords to inspire you and discover names that strike a chord with your ambitions. We’ll check availability for registration and research possible domain names.

How is it going to look?

The next stage is your logo and this is an extension of your business name development. The same considerations come into play but this time visually – does the logo reflect your business aspirations and character? Does it give a subliminal message that fits with your type of business? Again, we will check that it is not too similar to another business in your sector.

More practically we will consider how it will work on your company communications both in print and online. This is important in terms of dimensions and colour and our experienced team will help you avoid the common pitfalls of a logo not fitting into an appropriate space or not showing up clearly on certain backgrounds.

For both your company name and your logo we will give you some ideas and then let you have as much or as little input as you wish, it’s a very personal decision but then again, it’s good to have an expert on-hand.

Rolling it out

This is a good marketing expression and it is exactly what we will do. Once you have decided on your name and logo and all the necessary checks have been made, we will brand the compliance-approved literature that comes as part of your Business-in-a-Box package. This is an exciting time in the start-up process as your business becomes a tangible thing and the dreams you have had start to become real.

The package includes fully-compliant brochures and client communication items such as newsletters, stationery including your all-important business card and signage if you need it. Perhaps most importantly, we’ll provide you with a fully-branded, fully-compliant website. You get to choose which design you want, the colours you want and the images you want – we do the rest.

Build your online presence

Last but certainly not least is your online presence – a vital part of communications strategy.  Once your website is in place you will want potential clients to find it.

Building a presence on social media is a good way to reach your audience. Another welcome surprise from your Business-in-a-Box package is a fully-managed social media service where we write and manage your posts. This can be time-consuming and so is a welcome bonus during the early stages of your new business.

Taking the next step

To find out more about the support provided for your new business identity the best thing to do is contact us, we would love to talk to you and hear about your plans.

So, call us on 0113 239 5141 or email info@tenetbiab.co.uk to arrange a conversation with someone from our business start-up team.